Summary List Placement
The first impression you make on a recruiter, a prospective client, or a potential partner often isn’t your business card or your resume.
It’s your LinkedIn profile.
And that’s a good thing! Rather than being confined to a piece of paper, you have a blank slate (well, a few blank fields) to tell a story about your professional self for the world to see.
But with all that freedom, where do you begin?
A friendly photo, a strong title — that’s all pretty simple. But that 2,000-character box for your summary can be a bit more daunting.
And that’s fair. In that space, you need to accomplish some important things. For example:
You want to tell a story about your career history, something that ties all of your jobs and responsibilities together and gives context to your path.
You want to get found in LinkedIn searches by recruiters, hiring managers, or clients.
You want to give those people a teaser of who you are — not just what you do, but why you do it, and what you’re like as a person.
You want to encourage those people to reach out.
It’s a lot to cover in a little piece of real estate, but here’s a template that’ll make it easy:
I’m a [your title] who helps [your target audience] [what you do].
Why? [Your back story]
For the past [years of experience], I’ve worked with companies like [past employers] to [key skill 1], [key skill 2], and [key skill 3]. In addition, [big accomplishments].
I’ve also [additional work history], which [how you use it today].
Additional things I do well: [additional skills]
If you’re [reason others would want to connect], I’d love to chat. Reach out at [contact info].
How to make it your own
Here’s a rundown of what to put in each of those template prompts:
Your title: This doesn’t have to be your exact job title; instead, use a broader, three- to five-word description that someone might type when searching for people with your background. (Think: B2B product manager, diversity and inclusion leader, or freelance beauty writer.)
Your audience: If you’re an entrepreneur, this might be your ideal client. If you’re looking for a new job, you’ll want to list the type of companies you’ve worked for (or want to) — for example, healthcare startups or public relations agencies. And if you’ve worked for a variety of places, think about the thread that ties them together, such as “companies that do talent management differently.”
What you do: This is the big theme of your work — the umbrella of what you do. An example: As a marketing manager, you might be responsible for growth, SEO, and social media, but here, you could write something that ties those tasks together, like “create lasting brands and engaged communities.” (We’ll get to the more specific skills later on.)
Your backstory: Here, you’ll get to share a bit about why you do what you do. What led you to this field? Why are you passionate about your work? No matter what your story is, talking about your “why” will …read more
Source:: Business Insider