‘Torto Arado’ the novel that seeks to conquer the world after its success in Brazil

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Maria Angelica Troncoso

Rio de Janeiro, Mar 28 (EFE) .- ‘Torto Arado’, the original novel by Itamar Vieira Junior that through fiction shows the inequality and even slavery that still persists in the most remote rural areas of Brazil, is being prepared to conquer the world after the sales success achieved in this country.

With more than 100,000 copies sold in Brazil, of which 70% in just three months, the work will be published shortly in the United States and in several countries in Europe and Latin America.

It is a success whose dimensions, according to editorial experts, were only seen in Brazil 30 years ago.

And it is that ‘Torto arado’ (name of an old tool to plow the land) has remained more than 11 weeks in the first places in sales in the country, something unusual with a work of fiction written by a Brazilian author.

In 2019 that happened with ‘Essa gente’, by Chico Buarque, with the difference that ‘Torto arado’ sold in three months half of what the singer-songwriter and writer, with the worldwide repercussion it has, sold in a whole year.

The novel came to life in 2018 when it was awarded in Portugal and the popularity it acquired in that country drew attention in Brazil, where it was published a year later by the publisher Todavia.

‘The book had a very peculiar path. I had nowhere to publish it, I did not want to risk sending it to a publisher where it was going to end up forgotten and by pure coincidence I sent it for the Leya award, which is for Portuguese-speaking countries. Months later, the book was announced as the winner. For me, it was an immense surprise ‘, assured Viera Junior (Salvador, 1979), in a telephone interview with Efe.

Although sales at the beginning were within the normal parameters for a novel written by a Brazilian author, after winning the Jabutí and Oceans awards in 2020, its popularity soared in the country, helped by an unusual movement in social networks, effect indirect effect of the coronavirus pandemic.

‘We published it in August 2019. It was well received and sold, but nothing to write home about. Already last year, as a result of the pandemic, with people at home consuming many social networks, the book began to gain word of mouth that gave it a lot of hype and led to current success, ” Leandro Sarmatz, editor, told EFE. of Still.

Normal sales for a Brazilian author novel in the South American giant are between 3,000 and 5,000 copies. By September 2020 ‘Torto Arado’ had 10,000 copies sold, which jumped to 33,000 at the end of December, and from January to mid-March of this year it sold 70,000 more.

After its success in Brazil, the novel looks to new horizons. After its recent publication in Italy, the rights for its translation were sold to the United States, Germany, France, England, Slovakia, Bulgaria and Croatia. In Latin America, the Planeta publishing house will launch the novel in …read more

Source:: World Today News


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