Everything we know about what’s going on inside of Facebook right now (FB)

facebook ceo mark zuckerberg

Facebook has had a tumultuous few years.
There have been bright spots, like the growth of Instagram, and big new initiatives, like its pivot to privacy. There have also been plenty of challenges, with calls to break the company up, and investors at one stage wondering if COO Sheryl Sandberg might leave the company.
Business Insider has covered all of the drama, and has pulled together all of our recent reporting on what’s going on inside of Facebook below. You can read it all by subscribing to BI Prime.
Visit Business Insider’s homepage for more stories.

Here’s what we know about what’s going on inside of Facebook right now, from its so-called “pivot to privacy,” to the secretive projects it’s working on:

Pivot to privacy
Facebook’s bet on privacy may threaten advertisers’ sophisticated targeting, and it could ‘dramatically change’ its relationship with brands
Marketers want more details about how Facebook’s move to encryption will impact ads
Facebook’s relationship with advertisers
Facebook is ramping up its move to manage ad spend from millions of small and mid-size businesses with a new tool
Facebook has a new plan to push brands on groups, but breaking up with the news feed is tough for marketers
Facebook is expanding its ad transparency efforts, but some advertisers worry it could hurt their ability to be competitive
Facebook is giving advertisers more data on how it grades ads — but buyers say it’s a step behind Google
Facebook Audience Network
Advertisers want more say over where their ads run on Facebook’s billion-dollar ad network. Here’s why the company says it won’t give them complete control.
Facebook Watch
Facebook is making its biggest bet to date to take on YouTube for video dollars. Ad agencies aren’t convinced.
Facebook Messenger
The head of Messenger answers some big questions about how Facebook’s ambitious plans to connect its messaging apps will work
Facebook is doubling down on Messenger, and it means advertisers will have to spend more time and energy to reach potential customers
Facebook Portal
Facebook is pouring millions into TV and outspending Amazon and Google in the race to dominate voice-activated devices — but it may not be able to hold its ad-spending lead much longer
Instagram is ramping up its pitch for direct-response ad dollars as its stories ads move into Facebook and Messenger
Instagram is already running out of room for ads, and that’s a threat to Facebook as it looks for new avenues to keep revenue growing
Instagram has completely replaced TV as the most important way for advertisers to reach young people
Facebook’s big bet on Stories may go even better than its pivot to mobile
Facebook’s political efforts
Facebook is building out its team of antitrust experts as one of its cofounders calls for it to be broken up
New projects
Facebook poaches 2 veteran compliance experts from Coinbase as rumors swirl about its blockchain project
Facebook is restructuring its augmented-reality glasses division as it inches closer to launch
Facebook is thinking about using ‘cartilage conduction’ technology in augmented reality …read more

Source:: Business Insider


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