Apple charges a ton of money for built-in storage — here’s how to get around it (AAPL)

ipad pro storage pricing

Apple charges a lot of money to add more built-in storage to devices like iPads and Mac computers.
A new iPad Pro with 64 GB of storage costs $799, but moving up to 1 terabyte of storage will cost you an extra $750 — almost as much as a second iPad Pro.
Having more built-in storage certainly has its benefits, but there are ways to get more storage for your various computers without paying the so-called Apple tax.

Apple is known for making expensive products, like iPhones and iPads.

The products themselves don’t always start out costly, but one way Apple makes more money from them is by charging for added built-in storage.

Take, for example, the new iPad Pro: The 11-inch tablet starts at $799 for 64 GB of storage, but if you want the maximum storage option — 1 terabyte, or 1,000 GB — you’ll have to pay $750 on top of that. You’re basically paying for a second iPad.

The original iPad from eight years ago, by comparison, started at $499 for 16 GB of storage and could cost as much as $699 for 64 GB. These days, you’re getting more storage than ever before — but it will cost you.

Apple’s storage strategy isn’t limited to iPads

Here are the storage and pricing options for the iPhone XS. You have to pay $350, or one-third the price of the phone itself, to get half a terabyte of storage.

And here’s the storage and pricing for the new MacBook Air. You have to pay $1,200 more for max storage, but the computer costs $1,200 to begin with!

And here’s the storage and pricing for the new Mac Mini. You’re paying $1,600 — or double the price of the Mac Mini, which starts at $800 — to reach max storage.

Yes, Apple’s storage tiers have changed considerably over the years. For example, the maximum storage option for iPads in 2010, 64 GB, is now the starting storage option for the iPad Pro in 2018.

The math even sounds as if it favors Apple. In 2010, $200 gave your iPad only an extra 48 GB of storage. These days, you can spend $150 and get an extra 192 GB of built-in storage. That sounds pretty good!

But the historical context of Apple’s storage pricing matters little in the end — customers will only care that Apple’s built-in storage costs significantly more than what you’d find on the market in terms of external storage. Whereas Apple charges customers $750 to get a full terabyte of storage on their new iPad Pro, sites like Amazon and Best Buy list 2 TB external hard drives for as little as $80.

There are benefits to choosing Apple’s built-in storage over external storage, of course. Built-in storage works faster and is generally safer to use, since improperly unplugging external storage drives can result in data loss or damage. But you’ll find that many people are willing to sacrifice a little risk — and a little efficiency — if it means saving hundreds …read more

Source:: Business Insider

      

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