- The last decade proved particularly difficult for clothing brands, which struggled to compete against the rise of e-commerce, dwindling foot traffic in malls, and the lingering effects of the recession.
- While some brands were able to successfully fend off the retail apocalypse, others weren’t so lucky.
- We took a look at the beloved clothing brands that are no longer with us as we move into the 2020s.
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The end of the decade looms near, and with it comes a period of reflection for the many beloved clothing brands we lost along the way.
While department stores were particularly hard hit as part of the ongoing retail apocalypse, several popular mall brands also met their demise in the 2010s. Fashion retailers found themselves in an increasingly crowded retail graveyard after failing to stay afloat against the choppy waters of e-commerce competition, the rise of direct-to-consumer brands, dwindling foot traffic, and the lingering effects of the recession.
Teen shoppers proved particularly fickle in the last decade, as the difficulties of catering to millennial tastes transitioned to the complexity of parsing the proclivities of Gen Z. Several brands of the 2010s over-indexed on hyper-sexualized styles, or else failed to appeal to shifting consumer sentiments.
“The sexy collegiate image fit into the age of ‘Gossip Girl’ and ‘90210,’ but now it feels like it’s grounded in an era that’s at least 10 years old,”analyst Wendy Liebmann told New York magazine in 2014. “I don’t think shoppers in the U.S. and Canada have totally walked away. But, as a whole, I think shoppers have moved on.”
Though some retailers were able to successfully reinvent themselves — rolling out revamped strategies, debuting new styles, and succumbing to the digital age — others weren’t so lucky.
We took a closer look at some of the clothing brands we lost in the past 10 years. RIP.
The popular ’90s brand, known for its whimsical clothing and equally playful catalogs, officially closed its doors in 2014 after several consecutive years of waning sales.
Though Delia’s has since relaunched an e-commerce site — with the help of collaborations from trendy designers like Dolls Kill — it will never quite be the same.
Wet Seal — the mall brand known for its trendy and affordable clothing for teen girls — permanently shuttered its remaining 171 stores in 2017, after first closing 338 back in 2015 before filing for bankruptcy.
Owned by Wet Seal, Arden B hit the scene as a “sexed-up separates brand” in 1998, intended to compete with stores like Bebe and Express, according to Fashionista. In 2014, Arden B said goodbye for good, just a few years …read more
Source:: Business Insider